Upgrade Her Career
Stop working twice as hard for half the recognition.
Master the compounding career skillset that gets high-achieving women of colour seen, heard, and paid - without working harder, being louder, or waiting patiently to be picked.
Career upgrades so good, you’ll barely recognise yourself (or your bank account 💁🏾♀️)
Upgrade Her Career is my signature 12-week transformational coaching experience that fixes the visibility gap from the inside out - even if you’re the only one in the room.
You’ve mastered the work. Now master being seen for it.
All those extra hours, extra qualifications, extra responsibilities nobody else wanted…And they still gave it to someone else.
Upgrader, you don’t have a performance problem. You have a visibility problem.
That’s why your name is associated with concepts like ‘loyalty’, ‘being helpful’, and ‘reliability’ instead of ‘leadership potential’ and ‘top salary band.’
It's why people less capable than you got the role, and you got told to "do more and be patient." Again.
I know you’ve worked 10X harder than most to get to where you are today.
But if you want to move further, faster, you can’t out-work a perception problem.
Make your value impossible to ignore
Create your own damn unfair advantage in your career.
You weren’t born afraid to take up space. You were conditioned.
Don’t show off. Be grateful you’re even in the room. Keep your head down, the work will speak for itself. You're not that special.
These voices weren’t purposely mean. They were trying to protect you.
Your mother, your aunties - they all learned that safety came from being small and accommodating.
But being small and unbothersome cannot empower you to be happy, confident and growing exponentially in a six-figure career.
Instead, it keeps you trapped - bored, stagnant, and ring-fenced in a job that isn’t stretching you - with a payslip that doesn’t reflect your true potential.
From being second-guessed to being sought after.
You don’t just want any career. You want THE career. The one where you’re stretched, challenged, recognised, making a genuine impact, and celebrated for being who you truly are. It’s well paid, it’s meaningful, and it’s full of growth.
I’m here to tell you that you CAN create that life for yourself.
In a matter of months - not years - you could feel like this:
🚀 Crystal clear on what you truly want out of your career, with the confidence, strategy, and audacity to go for it
🚀 Thriving in a role that plays to your strengths, aligns with your values, actually feels meaningful to you
🚀 Able to walk into any space - from a strategy meeting to a high-stakes interview - feeling calm and confident
🚀 Secure in an accelerated income trajectory that ultimately touches multiple generations - from supporting parents to setting the example for your children.
🚀 Energised - not drained - by your work, with less mental noise and overthinking, meaning you have so much more energy to pour back into the rest of your life.
Best of all, you stop performing a diluted version of yourself at work. You get paid to be exactly who you are - and honestly, it feels like cheating.
You don’t need to settle for a standard career at a sub-standard pace. You need to get proactive and learn the meta-skills of career success once and for all.
Because being seen as a premium hire isn’t about working harder or collecting more certificates.
It’s about Clarity. Positioning. Visibility. Self-advocacy.
No one hands you the roadmap as a first-generation, immigrant woman.
Luckily for you, I’ve built it.
Introducing Upgrade Her Career
A proven system spanning 12 weeks that turns brilliant, overlooked women of colour into the obvious choice.
We proactively rebuild your career across 3 core pillars so you can access more fulfillment, more alignment, more opportunities and more money than ever before.
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Career Visionary
Get radical clarity on your unique value and the contexts you’ll thrive in so every move compounds your career success at double speed. Not the career your parents would approve of. Not the safe one. Yours.
Intentional Visibility
Build high-value brand positioning from a place of integrity that attracts the right people, roles and recognition. No dirty politics required.
Self-Advocacy
Back yourself, make the ask, get the yes - then turn that extra income into investments, runway, and the power to walk away from any room that shrinks you.
This isn’t feel-good career coach fluff.
Your progress will be tracked and measured across 8 career-defining competencies, so you can watch it happening to you in real time.
I provide the framework, education, strategies, tools and activities to get you there.
All I need from you is a commitment to take action.
Become the obvious choice for premium roles
From invisible to undeniable.
"I searched online a lot, but found most if not all of the information was tailored for the USA market and not the NZ market.
I had worked with a resume writer before and that did not work out well, but I am so glad I took the plunge with you as it was so worth the effort.
Take the plunge - it's worth it."
Hasitha, New Zealand
Hey, I’m Ritu 👋🏾
Career Visibility & Self-Advocacy Strategist, and recovering ‘good’ girl
I’m Asian, Indian, a woman. I didn’t go to a top-tier Ivy League school and was the first in my family to build an international career halfway around the world.
I was raised on exactly the same rules you were. Keep your head down. Don’t back answer. The manager is always right. Be grateful you got in. Stay obedient.
Since then, I’ve clocked 14+ years working across Big 4 consulting firms, start-ups, investment banking, and corporates. I’ve lived and worked in three different countries. And more times than I can count, I was the only one in the room who looked like me.
I over-delivered. I said yes to everything. I tried speaking up in meetings even though I doubted how I sounded.
I waited to be noticed, because I’d been taught my whole life that ‘hard work speaks for itself’
Then at the lowest-confidence point of my entire career, I sat in my performance review believing finally get the raise I'd earned.
All I got was a NO. "Prove yourself Again".
I remember walking back home afterward feeling worthless and questioning all the sacrifices of working late nights, weekends, sacrificing time away from family, only to be told it still wasn't enough.
But since then I decided to change my trajectory. I became obsessed with researching, observing, and testing out everything I could when it came to securing premium, high-impact opportunities that transform your career and pay you what you deserve.
It was hard, lonely, and terrifying at times.
But what followed was a high-six-figure career, being shoulder-tapped for roles I’d previously been told I wasn’t ready for, and eventually industry-level awards and recognition such as being one of the Top 20 Chartered Accountants to Watch in Australia & New Zealand.
Being a walking minority used to hold me back in my career. Now it’s my greatest advantage. Because I can be BOTH.
Quietly ambitious. Visible and humble. A leader and a nurturer.
Today, my mission is simple: Empower high-achieving women in international contexts with the mindset, skills, and audacity they need to turn their hard work into recognition, top-tier opportunities, and real career momentum.
Plus, as a numbers geek, I want to help these same women to build a substantial financial runway so they can operate from a place of wealth, freedom, and options.
This is your chance to do something big for you. For your family. For the ones who never had a role model who looked like you.
It’s time to go from overlooked and underpaid, and enter the “what’s her secret?!” career fast lane.
3 Phases to land ideal, target roles - both internally and externally.
Whether you're pursuing external or internal opportunities, you'll advance your career through 3 proven phases.
Get radical clarity on your unique value and the contexts you’ll thrive in - so every move you make from here compounds.
You’ll walk away with:
💡 A comprehensive Career Scan - an honest account of where you’ve been underleveraged, over-delivering and misaligned, so you can finally break the cycle
💡 A detailed diagnostic underneath your career-sabotaging patterns and mindsets so you can release mental barriers getting in the way of your success
💡 Your Career Manifesto - a vivid 3-year career vision in colourful detail, built from purpose not pressure, so your next move is always obvious
💡 Your Zone of Genius, articulated - your top strengths, professional values and natural leadership style named in plain language, so you stop fumbling for words when you sell yourself
💡 A weekly Power Moves practice of small, trackable micro moves beyond your comfort zone so your confidence is finally built on evidence instead of affirmations
💡 Skills for life include: Turning data about who you are into a concrete plan to get what you want // Catching imposter syndrome in real time and talking yourself into opportunities, not out of them // Articulating your value without shrinking, masking or over-justifying // Building confidence as a practice, not a personality trait - one micro move at a time
Phase 2: Intentional Visibility
Build high-value brand positioning from a place of integrity that attracts the right people, roles & recognition. No dirty politics required.
You’ll walk away with:
📣 A self-marketing suite that tells one powerful story - CV, cover letter, LinkedIn and elevator pitch rebuilt and reviewed 1:1, so a decision-maker understands your “wow factor” in an instant
📣 Your impact, quantified - every win captured and translated into the language the business actually pays for (revenue, cost, risk, people, process), so you never walk into a review, interview or negotiation empty-handed again
📣 An Opportunity Map - the specific roles, rooms and moves inside and outside your organisation that match your strengths and vision, so you’re targeting instead of applying and hoping
📣 Strategic stakeholder map with your decision-makers and sponsors named, so the people who can influence your trajectory are actually on the journey with you
📣 Skills for life include: Translating what you do into the specific business value your audience actually cares about // Telling one coherent, forward-facing career story instead of a chronological history lesson // Knowing the difference between strategic visibility and performative networking & spending your limited energy accordingly // Building and maintaining a career ecosystem of mentors, sponsors and allies who open doors on your behalf //Self-marketing in a way that is evidence-based, culturally comfortable, and completely ick-free
Phase 3: Self-Advocacy
Back yourself, make the ask, get the yes - then turn that extra income into investments, runway, and the power to walk away from any room that shrinks you.
You’ll walk away with:
🌟 A self-marketing rhythm you can sustain - a repeatable way to share wins and insights that still feels like you, so visibility becomes a weekly habit instead of an annual panic before review season
🌟 Your word-for-word scripts to make the ask, already rehearsed - your promotion case, your pay conversation and your high-stakes responses scripted for your exact situation
🌟 An executive presence upgrade - the apologising, guilty, self-conscious identity upgraded and replaced, so your voice gets the attention it deserves
🌟 A boundary and upward-management playbook - exactly what to say to the difficult manager, the credit-taker, and the request that doesn’t serve you, so you hold your ground without damaging the relationship
🌟 Your financial runway plan - your real numbers, your savings rate, your investing plan and your walk-away figure, so your next pay rise becomes wealth instead of lifestyle
🌟 Skills for life include: Making a clear, confident ask without over-explaining, over-justifying, or apologising // Holding your composure in high-pressure conversations - and not ruminating on them for three days afterwards // Saying no to what doesn’t serve your priorities, without guilt or a paragraph of justification // Turning income into leverage: knowing your numbers, investing deliberately, and building the cushion that means you always have a choice.
Underpaid underdog 👉🏾
Outearning everyone you know
Investing in yourself isn’t the expensive option. Another year of being overlooked is.
Seriously, what is staying stuck actually costing you?
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Time cost
Precious years wasted feeling lost, unclear, confused, and lesser than in roles that were never a good fit for you. Sunday evenings lost feeling anxious about Monday. Hours over-working, over-preparing, and over-delivering just to feel trapped. Time is the only resource we can never get back - what is it worth to you?
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Financial cost
In recent months one of my clients secured a +$20,000 offer before negotiations, while another turned a lowball offer on a perfect-fit role up 30% before she said yes. Plus, more money = more investing potential = more wealth building. This could be you.
🧠
Psychological cost
It is dangerous to spend 40+ hours per week in a context that doesn’t grow you. You suffer from overthinking, ruminating, imposter syndrome, and start losing your motivation at work AND life. No wonder your confidence, self-esteem and self-trust take a hit. It’s hard to back yourself when you lose yourself to a role that shrinks you.
Designed for the underdogs, by an underdog.
Upgrade Her Career is perfect for you if:
✅ You’re a hard-working woman who is a minority in her workplace, and you know you’re capable of far more than your title reflects
✅ You’re sick of doing everything “right”, yet still being overlooked for high-exposure opportunities and pay raises, unsure why people who are less qualified than you keep landing the role
✅ You keep getting boxed into lower pay grades than you are capable of holding due to perceptions people have about your experience, maturity, or leadership abilities
✅ You have a growth mindset and are willing to do deep-rooted identity work in order to expand your thinking
✅ You’re done consuming free content and books that give you information without the action - you want structure, accountability, and a coach who has lived your specific context
✅ You have a feeling you have untapped potential that’s not being put to work, and it's holding you back from playing so much bigger in your career.
It’s not for you if:
❌ You’re looking for a quick fix - desperate to just land any job, fast. You're looking for shortcuts or a quick polish of your CV when we both know the CV was never the root cause of your problems.
❌ You can’t commit to taking action - You want the results but aren't willing to invest the time or resources to get them. If that’s where you are, start with my free resources and commit to doing this as soon as you are able for your future self.
❌ You're not willing to try - You resist feedback, or aren’t ready to try new things. You can be scared to try new things - I will help you through that - but I can’t take action for you
Questions? I’ve got answers.
"We were not brought up in a world where we have to showcase who we are and be proud of what we have achieved. Sometimes it takes another person to recognise that greatness that is in you."
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Project Upgrade Her provides career coaching and education, not financial advice. Nothing shared is a recommendation about what to do with your money, and it doesn't account for your personal circumstances.